Why Are Some Cans Skinny?

Why are some cans Skinny?

In 2007 Red Bull shocked us all with a new drink in an all new unseen can and it changed the way we all think about aluminum cans. Red bull, Michelob Ultra, new Coke products and many other popular drinks now all use a slender skinny can, why do you think that is? It is important to keep in mind these cans contain the same amount of liquid as a standard can, they are just 1.3 inches taller and this changes the diameter by .35 inches. Although this change seems small, the impact is quite surprising. Obviously Red Bull has multiple can sizes, for this comparison we will be referring to the 355ml / 12 OZ size can (the same volume as a standard can).

Main reasons you are seeing skinny cans: 

1. Retailers love this change because without having to change shelf height, they can now put more product on a shelf due to the smaller footprint. 
2. By making the can taller it has increased surface area, this allows the can to cool down faster and with less energy.
3. Skinny cans give the illusion of the can containing less liquid although it is the same making it ideal for “diet” and “healthy” products.
4. Brands are able to re-invent the look of their brand to attract eyes on the shelf, changing the can shape is an easy way to change your look without confusing customers with major changes like brand color.
5. The top and bottom of the can is thicker than the cylindrical section, so by making the can thinner you can create a can with the same volume while using less material.
6. They stack better for shipping
7. Skinny cans simply stand out more right now, this may change with time.

Although we have seen the skinny can format dominate the energy drink sector, we are beginning to see other products such as tea, beer, wine and coffee are hitting their target markets with skinny cans. 

There seem to be many reasons for manufacturers to switch to these skinny cans for marketing, shipping and material savings. Do you think this will lead to a day where almost all products are in a skinny can? Have you considered how this may effect you? 

But what about the consumer? What is the overall cost?

One major drawback I have found over the years is the simple fact that pretty much EVERY cup holder made in our cars, boats and many other things are designed for the the standard 12oz can! This causes your skinny can to get slammed around in these cup holders and sometimes even spill out. Also, all of the movement can cause your drink to lose carbonation much faster than expected.

This is why I created the Skinny Can Holder, a one size fits all product to adapt any cup holder to accommodate all of these new skinny can sizes. 

This product is 3 inches in diameter and should fit all standard sized cup holders. It has 4 tiers inside for each of the current skinny can sizes in production. It fits all sizes of Red Bull and every other skinny can I have found. It even holds standard can sizes just so you don't need to remove it as often and if you do, it’s small enough to toss in the glove box.

I created this product because I was continually spilling Red Bulls while driving, not only are they expensive but you miss out on that much needed energy boost! This quickly became frustrating and Skinny Can Holder was born. Skinny Can Holder is locally made in Phoenix, Arizona. It is extremely durable and designed to last you many years, it is resistant to heat and perfect for cars, trucks and boats. I sell this product with a money back guarantee so stop spilling today!

You can purchase Skinny Can Holders in a variety of colors, although you will find them on Amazon, I recommend heading over to SkinnyCanHolder.com to get the best deal directly from me. 

Thank you for your time and if you have made it this far I hope you learned something new and interesting today. If you have questions, concerns or maybe you would like to place a wholesale order, contact me at SkinnyCanHolder@Gmail.com.